Welcome!

Here are a few examples of design work as well as creative projects I have produced and directed.

For inquires, you can email me at melissaannroll@gmail.com

These pieces are a selection of VIP passes I designed for the Avondale Brewing 2023 concert season

This is a selection of social media videos I made for Good People Brewing Co. highlighting product as well as social media trends.

Promo video for the seasonal release of Mumbai Rye. 30K followers with an organic reach of 20,100.

Promo video for the release of the 19.2 cans. 32k followers with an organic reach of 23,200.

Dry January? No thank you. 51k followers with an organic reach of 39,300.

Promo video for the yearly release of Snake Handler cans. 39k followers with an organic reach of 29,800.

These are a selection of projects I gave creative direction on, including promo videos and product development. I did not design or create these pieces.

This promo vide announced the newest beer to the El Gordo portfolio. It organically reached over 32,000 followers and contributed to a 30% increase in guests the day of the event and led to selling out of the new product that day.

I directed this video for our landing page and it, as well as SEO, has increased website traffic by 30% resulting in higher merch sales and a 20% growth in our e-mail list. IPA is our number 1 selling product with a documented 3 million 6 packs sold in 10 years.

I directed this video to better our e-commerce position with one of our online retailers, Target. Our content health score went up by 10 points and we’ve seen a 10% increase in sales with Target online shoppers in our territories.

This is a small example of creative projects I directed and brought to market. I implemented PM software to better organize our process, managing to go from 5 yearly releases to 17 with a 95% return to market rate.

Hazy Snake was our biggest drop of 2022 and after selling better than projected, as well as studying the market needs in various territories, I worked with sales and production to launch a collection of 19.2 cans in 2023. The demand for this beer has brought the 12 pack to life and we are launching this 03/2024.

Seeing the lack of craft 19.2 cans in our territories and after meeting with C-Store and stadium buyers it became clear that we needed to launch 3 of our top products as 19.2 cans as to not miss sales in those markets. In less than a year we are seeing this category contributing to 10% of our overall profits with a projection of much more.